Life in the Master

Professionals at the heart of the teaching

December 2007:
Focus on the syllabus with Rémy Oudghiri (Ipsos), Thierry Lallemand (Direction of Studies Conforama) et Véronique Péterlé (Direction of studies Auchan) chaired by Dominique Blanchard.

One week spent on e-commerce under John Fowley (Director Business Development Executive Education - School of Management -University of Texas at Dallas).

The students visited the Auchan showcase shop: Val d’Europe.

November 2007:
Laurent Jarosz (Auchan Marketing Management) presented the Auchan store brand marketing strategy and Pascale Carle (Auchan prospective Director) lectured on store prospective and consumption trends.

The students were trained on the new merchandising approaches by Stéphane Brichet via the VisualMerch software (Atout Merchandising)

Procter&Gamble (Delphine Barret in charge of key accounts and Laure Bourgogne MS&P Corporate) initiated the students to the commercial approaches of manufacturers and category management.

October 2007
The Master welcomed Gilles Simon (HR Auchan Ile de France), Magalie Brisdet (HR Danone) and Nancy Vernel (HR Castorama).

Jacques Wocy (General Manager Intermarché Purchasing Unit) presented the developments of the Intermarché group strategy



26 October : The class welcomed its godmother Sylvie Joseph (CEO Pole Solutions High Co) who talked about new couponing techniques and coached students on their professional project.