Why choose this Master of Science?

Marketing jobs are currently changing. Knowledge of the retail sector has become strategic. Nowadays, graduates who wish to do marketing in the industrial consumption sector cannot afford to overlook retailing. They need to know and understand the practices so as to adapt to them. Product marketing cannot be separated from Retail trade Marketing.

Retail jobs have become more diverse and complex and offer many outlets. The retail sector needs graduates who are qualified in product marketing (own brand product managers), e-marketing, communication and advertising, merchandising, geo-marketing, international strategies and prospective, purchasing….

This MSc is also the only “Grande Ecole Master of Science” specifically focused on Retailing approaches and issues, and which enables working managers to acquire a recognized Baccalaureate +5 diploma.