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Reims Management School (RMS)
TRAINING CONTENT
A part time comprehensive pedagogical program (400 hours)
Course fundamentals
- Strategy
- Finance
- Marketing
- Marketplace (simulation)
Developing behavioral abilities
- Personal development
- Ease and relational intelligence
- Conflict management, stress management, running meetings
- Speaking in public, major oral assignment
- Team management
Mastering the different approaches of negotiation
- Three party negotiation
- Complex negotiation with key accounts
- Critical negotiation
Knowing the strategic tools used in the key account approach
- Intercultural management, European seminar, business lobbying
- Purchasing strategy: reverse bids
- Marketing strategy and service offer
- Commercial engineering
- Key account tools and strategies
Managing key account follow up
- Project management
- Business ethics and moral coherence
- Customer relationship Management (CRM)
- Information systems management
ASSIGNMENT IN A COMPANY
In keeping with the objectives of the Masters, the assignment can take place throughout the training alternating with the teaching (minimum 10 months). Post graduate students carry out their assignment within the framework of an internship on a short term or long term contract; senior participants who already hold a responsible position will carry it out within the firm they already work for.
PROFESSIONAL THESIS
The professional thesis is a real action project which deals with a company problem and leads to the elaboration of concrete proposals enabling students to put into application the concepts and tools acquired during their training.
You will be accompanied by a coach within Reims Management School and a tutor within the company. You will defend your thesis in an oral examination.
Examples of thesis topics:
“How a key account manager can efficiently manage the company’s sales force in order to guarantee win- win negotiations and good national contract deployment? The OTIS case.
“The impact of relocation in key account management”
“The developments of the purchasing function and their repercussions on key account customer supplier relations.”
Lectures, Seminars, workshops, tutorials
These meeting are based on many testimonials and expert lectures. Day at the Strasburg parliament (meeting a lobbyist and an MEP).
English classes.
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