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Reims Management School (RMS)
SPECIALIZED MASTERS IN KEY ACCOUNT MANAGEMENT
This program is accredited by the Conference of Grandes Ecoles, and will serve as a springboard for participants’ future career progress.
A word from the director:
In a context of market internationalization, companies are structuring, merging and diversifying. To answer this organizational complexity, business to business commercial approaches need to adapt and professionalize their operations. The success and originality of this program relies on its sandwich course format centered round a professional project supported by experts and a high level teaching body. This Masters was created to answer fast growing demand. It is aimed at experienced managers as well as young graduates.
Odile Letrillart, Master’s Director
A specialization and dual competence which answers today’s company expectations:
- Professionalizing and structuring the commercial approach to key clients
- Knowing and using the tools linked to the approach to key clients
- Understanding the strategy of a key client in his multicultural environment
- Enlarging one’s competencies as a developer of new business
- Mastering relational and behavioral aspects
- Using negotiation techniques
- Coordinating project management and teamwork
A sandwich course… 3 day seminars per month:
The main objective is that the participants’ current position, the internship or assignments within the company enable them to benefit from a real professional experience in the field of key account management. It comes in parallel with the training and enables participants to implement both previously acquired knowledge as well as their newly developed competences.
Complementary objectives vary according to participant profiles:
For company executives or managers seeking employment:
Complement acquired knowledge so as to rapidly evolve towards high level positions in national or international key account management, sales management, team management.
For young management or engineering graduates:
Acquire specialized competencies in the field of sales management of national or international key accounts so as to find a first position involving responsibilities.
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