Design and service offer
Service value
The stakes of service mix
Communication and brand policy
Network and retailing
Creation and innovation in services
E-Services and technologies in services
Management of complex projects
Excellence towards customers
Segmentation and integrated plans of action
Customer Relationship Management
Services sales
Service quality approach and tools
Loyalty and loyalty development
Front and back office management
Globalization and intercultural management
Team management and ethics in service companies
Demand, flow and ability management
Service activities control

• Specialization

Health, consulting
Bank –insurance, tourism, utilities
High tech, mobile telephony
Public sector, non profit-making activities
Sector stakes and problems

Professional assignment in a company

The main objective of this assignment is to enable participants to gain valuable experience with genuine responsibility. This operational assignment enables them to implement both previously acquired knowledge and newly developed competences.

Under the responsibility of a company executive, a company tutor, you are required to become integrated in a department and take part in the realization of a project or study. This assignment can also take place in the company where you are already in activity. You will also be followed by a professor or an expert, your academic tutor.

Whenever possible, the theme of your professional assignment should also enable you to use the training followed before the Master, so as to enhance your double competence.

Professional thesis

The professional thesis is a real action project which deals with a company problem and leads to the elaboration of concrete proposals enabling students to put into application the concepts and tools acquired during their training.
The students are accompanied by 2 tutors, one within Reims Management School (RMS) and the other one in the host company.

Examples of thesis topics:
“Does collaborator satisfaction have an influence on a company’s gross service margin?”
"Steering customer satisfaction on the basis of claims in a semi public company”
“After sales marketing strategies in the automobile industry: a multi-cultural approach”